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Is importing a car worth it?

Despite what it may seem, the import process in Europe is neither expensive nor lengthy, and it is becoming an increasingly common option.
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January 5, 20264 min read
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Importing a second-hand car, or any other type of vehicle, is an option that is becoming increasingly common in Europe.

The existence of a large market, with significant differences in prices, equipment and availability between countries, means that many buyers are considering whether it is worth taking the plunge.

However, the profitability and convenience of the process depend largely on who is importing the vehicle (an individual or a dealership) and the type of vehicle to be purchased.

Importing a car as a private individual

For a private individual, importing a car is usually a decision motivated by the search for a specific model, a better overall condition or a more competitive price than on the local market, as is the case with the market for motorhomes or luxury cars.

In Europe, this is particularly common for mid- to high-end vehicles, well-equipped versions or cars with low mileage, where the price difference may justify the additional effort.

However, the process requires direct involvement. The buyer must take responsibility for verifying the actual condition of the vehicle, arranging transport, dealing with administrative procedures and assuming the risk of possible unforeseen costs.

Another option is to hire an advisory and management service to take care of all or part of the paperwork.

Although the purchase price may seem attractive at first glance, it is essential to add transport, registration fees, technical inspections and the necessary documentation.

Importing a car as a dealership or professional

For a dealership, importing is part of its normal business and is approached from a very different perspective, as it may be part of its business strategy.

By working with volume, experience and contacts, professionals can significantly reduce the unit costs of transport, intermediation and administrative management.

In addition, they have a better understanding of the markets of origin and know which models are commercially viable in their country.

In this context, importing is particularly profitable for vehicles with high turnover or models that offer a clear margin between the purchase price at source and the final sale price.

Dealerships are better able to absorb waiting times and associated risks, as these are part of their cost structure.

Even so, poor demand forecasting or regulatory changes can affect the profitability of imported stock.

What types of cars are most profitable to import?

Not all vehicles benefit equally from importation.

In general, the higher the value of the vehicle or the more specific its market, the more sense it makes to assume the associated costs and procedures.

In Europe, there are several types of second-hand vehicles that are particularly attractive to import:

Motorhomes and campervans

In some European countries (such as Germany and France), there is a well-established tradition of this type of vehicle, which translates into a greater supply, better maintenance levels and more competitive prices.

In addition, many motorhomes have superior equipment or configurations that are uncommon in other markets.

Given their high purchase price, even a moderate difference can more than offset the costs of transport, type approval and registration.

Mid-range and premium vehicles

Such as saloon cars, SUVs or well-equipped sports cars.

In certain European markets, these models depreciate more quickly or are sold with more comprehensive equipment levels, allowing access to higher quality vehicles at a lower price than the local market.

In these cases, the potential savings are usually sufficient to justify importation, especially if the vehicle has low mileage and a clear history.

Light commercial vehicles, vans or adapted industrial vehicles

For professionals and companies, importing these types of vehicles can be profitable when looking for specific configurations, specific engines or prices that are more competitive than those on the domestic market.

As these are work tools, economic criteria outweigh immediacy, which makes import times more acceptable.

Special or niche vehicles

Such as relatively recent classic cars, limited editions, discontinued models or vehicles with very specific configurations.

In these cases, the objective is not always just to save money, but to access a vehicle that is difficult to find locally.

Importing thus becomes the only realistic way to acquire that model, and the additional costs take a back seat to the value of the vehicle itself.

On the other hand, very economical, old or low-value cars are usually poor candidates for import, as the fixed costs of the process weigh too heavily on the final price and eliminate any possible advantage.

Costs and timescales of the process

Despite what it may seem, the import process in Europe is neither expensive nor slow.

The total cost of importing a car goes beyond the purchase price, due to associated costs, but no import tax will be applied in most of Europe.

Some extra costs may include:

The time required for the process may vary depending on whether you are a private individual or a dealership, and whether there is good advance planning.

It is common for the entire import process to take from one to several weeks.

In more complex cases, it can take months, especially if there are problems with documentation or approval, although this is not common.

Conclusion

Importing a second-hand car into Europe can be worthwhile, but it is not a universally wise decision.

For a private individual, it is usually only worthwhile when there is a clear price difference or when looking for a very specific model.

For a dealership, on the other hand, importing is a common tool that can generate attractive margins if managed correctly.

In any case, the key is to analyse in detail the actual costs, the time required and the associated risks.

Importing can be a great opportunity, but only when approached with information, planning and realistic expectations.

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