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Automotive events in Europe to create and develop strategies

Attend European automotive industry events and establish partnerships to take your project or brand to the next level.
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December 5, 20254 min read

In the automotive world, competition is growing at the same rate as opportunities. 

That's why it's not only important to create and develop strategies within your immediate context, but also to establish national and international partnerships to take your project or brand to the next level. 

If you have already read our articles on the best strategies for increasing sales at second-hand dealerships, the reasons why now is the best time to open one, or the steps to follow to start the project from scratch, you will know that the key is to surround yourself with the right partners, learn from trends, and discover new technologies before your competitors do. 

In this article, we will discuss the best international events in the European automotive sector: trade fairs, conferences and exhibitions that serve as a meeting point for manufacturers, dealerships, software companies, distributors, spare parts suppliers, document digitisation companies and new and used vehicle professionals. 

Who are these events for? 

These events are designed for professionals and companies such as: 

  • New and used car dealerships 
  • Import and export companies 
  • SaaS platforms and software for customer management (CRM) 
  • Spare parts and after-sales companies 
  • Automotive marketplaces 
  • Approval, digital documentation and mobility services 
  • Fleet operators 
  • Workshops and technical service networks 
  • Mobility, electrification and digitisation start-ups 
  • Manufacturers and auxiliary industry 

Why attend? Benefits and opportunities 

Participating in European automotive trade fairs offers key advantages:  

1. Create strategic alliances. Connect with suppliers, distributors, technology partners and manufacturers. 

2. Increase visibility and attract new customers. An opportunity to present your brand to thousands of industry professionals. 

3. Discover innovations and trends. Technology, electrification, software, automation, aftermarket, mobility, BI, AI, etc.  

4. Train and update your knowledge at conferences, workshops, round tables, etc. 

5. Explore new European markets. Perfect for companies looking to expand or internationalise. 

6. High-level networking. Major deals in the sector are closed at trade fairs, not in offices. 

Automotive current events in Europe  

Germany 

INTERMOT 

International trade fair for motorcycles, e-bikes and light mobility, ideal for manufacturers, distributors and accessory companies.  

Where: Cologne (Köln), Germany  

When: Every two years. Next edition from 4 to 7 December 2025.  

NUFAM 

Event focused on industrial and commercial vehicles, fleets and transport services. 

Where: Karlsruhe, Germany 

When: Every two years (usually in autumn) 

Automechanika Frankfurt 

The world's most important aftermarket trade fair: spare parts, workshops, diagnostics and technology.  

Where: Frankfurt, Germany  

When: Every two years (even years). Next edition from 8 to 12 September 2026.  

IAA Transportation 

Specialising in trucks, commercial vehicles, logistics and professional transport.  

Where: Hanover, Germany  

When: Every two years (even years). Next edition: 15–20 September 2026.  

IAA Mobility 

Trade fair focused on automotive, sustainable mobility, technology and electrification.  

Where: Munich, Germany  

When: Every two years (odd years). Next edition: 7–12 September 2026.  

Caravan Salon Düsseldorf 

Leading European event for caravans, motorhomes and recreational vehicles.  

Where: Düsseldorf, Germany  

When: Annually (late August – early September). Next edition from 28 August to 6 September 2026.  

Flotte! – Der Branchentreff 

Professional meeting point for fleet managers, leasing companies and corporate mobility.  

Where: Düsseldorf, Germany  

When: Annually (usually in March). Next edition: 25–26 March 2026.  

Sweden 

Automässan  

Aftermarket, workshop and maintenance services trade fair.  

Where: Gothenburg, Sweden  

When: Every two years. Next edition from 14 to 17 January 2026. 

Poland 

Automotive Parts Expo 

Fast-growing trade fair for spare parts, components and aftermarket services.  

Where: Nadarzyn (Warsaw), Poland  

When: Annually. Next edition from 9 to 11 October 2026.  

Warsaw Fleet Expo 

Event specialising in fleets, renting, leasing and corporate mobility.  

Where: Warsaw, Poland  

When: Annually. Next edition from 3 to 5 February 2026.  

Warsaw Auto Tuning Show 

Trade fair dedicated to tuning, customisation, accessories and automotive culture.  

Where: Warsaw, Poland  

When: Annually. Next edition from 26 to 28 June 2026.  

United Kingdom 

CV Show (Commercial Vehicle Show) 

The UK's leading trade fair for commercial vehicles, fleets and logistics.  

Where: Birmingham, United Kingdom  

When: Annually (spring). Next edition from 21 to 23 April 2026.  

Turkey 

Automechanika Istanbul 

The largest automotive trade fair in Eurasia: aftermarket, spare parts, diagnostics and services. 

Where: Istanbul, Turkey 

When: Annually (usually in May or June). Next edition from 19 to 22 May 2026.  

France 

Mondial de l’Auto (Paris Motor Show) 

Motor show featuring manufacturers, innovation and mobility.  

Where: Paris, France  

When: Biennial. Next edition from 12 to 18 October 2026. 

Salon Automobile Lyon 

Regional show aimed at manufacturers, dealers and mobility.  

Where: Lyon, France  

When: Annually or depending on the edition (usually in spring). Next date to be determined.  

EQUIP AUTO 

One of the most important trade fairs for after-sales, spare parts, workshops and automotive services.  

Where: Paris or Lyon (depending on the edition)  

When: Biennial. Next date to be determined.  

Spain 

ISE – Integrated Systems Europe 

Technology event on systems integration, displays, signage and digitisation applicable to dealerships.  

Where: Barcelona, Spain  

When: Annually (January/February). Next edition from 3 to 6 February 2026.  

Used Vehicle Fair (IFEMA) 

The largest Spanish event in the used and second-hand vehicle market, ideal for dealerships and dealers.  

Where: Madrid, Spain  

When: Annually (spring). Next edition from 2 to 7 June 2026.  

Salón Ocasión Barcelona 

Fair for pre-owned and used vehicles with the participation of major dealerships. 

Where: Barcelona, Spain 

When: Annually (November/December). Next edition to be determined.  

Portugal 

Feira de Viaturas Usadas – Torres Vedras 

Local used vehicle fair, aimed at dealerships and dealers.  

Where: Torres Vedras, Portugal  

When: Annually (November). From 28 November to 8 December 2025.  

Italy 

Autopromotec 

Large international fair for spare parts, workshop machinery, diagnostics and after-sales.  

Where: Bologna, Italy  

When: Every two years. Next edition from 26 to 29 May 2027.  

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